faq

Frequently asked questions

Managerial Skills and Soft Skills


Soft Skills

Learn to present your skills to potential recruiters

  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills

Agency Skills

Learn to package your digital marketing strategies and present them to clients

  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction




Inbound Digital Marketing Marketing


  • Introduction to Digital Marketing

    Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.

  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities
  • Website Creation

    Learn to quickly build good looking websites and landing pages using WordPress.

  • Website Planning
  • Build your WordPress site
  • Search Marketing

    Learn to leverage the power of Search Engines for paid advertisements

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing




Media Management & Automation


More forms of Digital Marketing

Learn some more Digital Marketing skills that are in demand now.

  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools

Integrated Marketing (Full Funnel Marketing)

Learn to lead the customer along the marketing funnel and measuring results of your efforts

  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)




Outbound Digital Marketing


Content Marketing

Learn how to plan effective online campaigns to attract potential customers

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing

Social Media Marketing & Management

Learn paid and organic Social Media Marketing to influence users on these platforms

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening

Video Marketing

Learn to strategise video content that has the power to positively affect brand awareness

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)




Mobile Marketing Course


  • Syntactical Parsing
  • Text Preprocessing
  • Text to Features (Feature Engineering on text data)
  • Noise Removal
  • Lexicon Normalization
  • Lemmatization
  • Stemming
  • Object Standardization
  • Dependency Grammar
  • Part of Speech Tagging
  • Entity Parsing
  • Phrase Detection
  • Named Entity Recognition
  • Topic Modelling
  • N-Grams
  • Statistical features
  • TF – IDF
  • Frequency / Density Features
  • Readability Features
  • Word Embeddings
  • Important tasks of NLP
  • Text Classification
  • Text Matching
  • Levenshtein Distance
  • Phonetic Matching
  • Flexible String Matching
  • Important NLP libraries




Digital Marketing Strategy


Module 1 - Digital Marketing Strategy Overview and Creating Narratives

1.1 What is a Digital Marketing Strategy?
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective

Module 2 - Needs of Customers

2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers

Module 3 - Market Research

3.1 Categorizing keywords

3.2 Tools for keyword research

3.3 Researching on customers

3.4 Defining trends

3.5 Mapping the journey of a customer

Module 3 - Market Research

3.1 Categorizing keywords

3.2 Tools for keyword research

3.3 Researching on customers

3.4 Defining trends

3.5 Mapping the journey of a customer

Module 4 - Marketing Calendar

4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization

Module 5 - Management and Measurement of Analytics

5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement

Digital Marketing Strategy Projects Covered

Creating Social Media Strategies

As a Digital Marketing Executive of an e-commerce company, you must create impressive marketing strategies to reach out to the targeted audience and generate leads.

Improving Customer Satisfaction

Being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve the customer frequency and increase business productivity and efficiency.




3 Month Internship


Internship & Mentoring

  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year end thesis level project based on a real world bran





CONTACT

647-406-3421

 info@atumskincare.com

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