faq
Frequently asked questions
Managerial Skills and Soft Skills
Soft Skills
Learn to present your skills to potential recruiters
- Interview Skills
- Resume Making
- Presentation Skills
- Advanced Excel skills
- Advanced PPT skills
Agency Skills
Learn to package your digital marketing strategies and present them to clients
- How to approach a client brief
- Art of Pitching in the Media Industry
- Introduction to Departments in an Agency
- Agency Visits and Management Interaction
Inbound Digital Marketing Marketing
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Introduction to Digital Marketing
Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.
- Traditional Media vs Digital Media
- Digital Marketing Possibilities
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Website Creation
Learn to quickly build good looking websites and landing pages using WordPress.
- Website Planning
- Build your WordPress site
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Search Marketing
Learn to leverage the power of Search Engines for paid advertisements
- Google Search Engine Optimization (SEO)
- Google Search Engine Marketing (SEM)
- Bing Search Engine Marketing
- App Store Optimization (ASO)
- Remarketing
Media Management & Automation
More forms of Digital Marketing
Learn some more Digital Marketing skills that are in demand now.
- Email Marketing
- Mobile Marketing (Notification, SMS, QR Code)
- Influencer Marketing
- Ecommerce Management
- Build an Ecommerce Site using Shopify
- Affiliate Marketing
- Podcast Marketing
- Innovations on Digital Platforms
- Customer Relationship Management Tools (CRM)
- Marketing Automation Tools
Integrated Marketing (Full Funnel Marketing)
Learn to lead the customer along the marketing funnel and measuring results of your efforts
- KPI Setting
- Media Planning (Self Served)
- Media Planning (Non-Self Served)
Outbound Digital Marketing
Content Marketing
Learn how to plan effective online campaigns to attract potential customers
- Popular Content Formats
- Content Calendar
- Copywriting
- Design Essentials
- Blogging & AdSense
- Detailed AIDA content marketing
Social Media Marketing & Management
Learn paid and organic Social Media Marketing to influence users on these platforms
- FB, Insta, Twitter, LinkedIn, Pinterest
- Social Media Marketing (Organic)
- Social Media Marketing (Paid) on all platforms
- Online Reputation Management
- Social Listening
Video Marketing
Learn to strategise video content that has the power to positively affect brand awareness
- Scripting
- What makes a Video go Viral
- Facebook, YouTube & TikTok
- YouTube (SEO)
Mobile Marketing Course
- Syntactical Parsing
- Text Preprocessing
- Text to Features (Feature Engineering on text data)
- Noise Removal
- Lexicon Normalization
- Lemmatization
- Stemming
- Object Standardization
- Dependency Grammar
- Part of Speech Tagging
- Entity Parsing
- Phrase Detection
- Named Entity Recognition
- Topic Modelling
- N-Grams
- Statistical features
- TF – IDF
- Frequency / Density Features
- Readability Features
- Word Embeddings
- Important tasks of NLP
- Text Classification
- Text Matching
- Levenshtein Distance
- Phonetic Matching
- Flexible String Matching
- Important NLP libraries
Digital Marketing Strategy
Module 1 - Digital Marketing Strategy Overview and Creating Narratives
1.1 What is a Digital Marketing Strategy?
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective
Module 2 - Needs of Customers
2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers
Module 3 - Market Research
3.1 Categorizing keywords
3.2 Tools for keyword research
3.3 Researching on customers
3.4 Defining trends
3.5 Mapping the journey of a customer
Module 3 - Market Research
3.1 Categorizing keywords
3.2 Tools for keyword research
3.3 Researching on customers
3.4 Defining trends
3.5 Mapping the journey of a customer
Module 4 - Marketing Calendar
4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization
Module 5 - Management and Measurement of Analytics
5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement
Digital Marketing Strategy Projects Covered
Creating Social Media Strategies
As a Digital Marketing Executive of an e-commerce company, you must create impressive marketing strategies to reach out to the targeted audience and generate leads.
Improving Customer Satisfaction
Being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve the customer frequency and increase business productivity and efficiency.
3 Month Internship
Internship & Mentoring
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Do a mandatory 2-month Internship with mentoring from Industry experts -
Submit a final year end thesis level project based on a real world bran